Our mission is to continuously reinvent and forever change the way people hydrate and perform. We are forward-thinking inventors who value creative, unconventional ideas and unusual solutions to common problems. We seek new ways to do things and are not afraid to take risks. We believe that passionate people make superior, meaningful products. We are inspired by one another and the diverse missions, passions, and stories of our customers.
It's well-known that hydration plays a crucial role in regulating your body temperature. But does drinking hot beverages actually generate body heat in cold weather?
It might feel good in the moment, but does dumping cold water on your body actually cool you off during a race? Or are you better off drinking it instead?
Learn the three factors that can up your risk of dehydration at altitude— and how to outsmart them.
If it tastes good, you'll drink it. This infographic has some tips on how to get freshly filtered water fast.
Quick and simple summer hydration recipes to help you get more water into each and every day.
We regularly assemble our roster of elite athletes and hydration experts to talk about proper hydration, and then use their input to develop the best hydration products and provide valuable insights.