Our mission is to continuously reinvent and forever change the way people hydrate and perform. We are forward-thinking inventors who value creative, unconventional ideas and unusual solutions to common problems. We seek new ways to do things and are not afraid to take risks. We believe that passionate people make superior, meaningful products. We are inspired by one another and the diverse missions, passions, and stories of our customers.
An exercise physiologist, elite-level coach and former professional triathlete, Matt Dixon sees hydration as a critical part of the nutrition equation. He and his team at purplepatch fitness are able to help athletes attain exceptional heights.
Known as America’s Green Nutritionist™; Kate Geagan authored Go Green Get Lean: Trim Your Waistline with the Ultimate Low-Carbon Footprint Diet. She is a nationally-recognized nutritionist, author and frequent guest on the Dr. Oz show.
When we went looking for a hydration soulmate, we found him in Dr. Doug Casa. Doug has dedicated his life to the study of hydration, exertional heat stroke, heat-related illnesses and preventing sudden death in sport.