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SALT LAKE CITY – CamelBak^® today unveiled the newest concept in its drive to improve the hydration experience for active people.  The new CamelBak Groove™ is a portable filtration system in a CamelBak bottle with a contemporary design that’s easy to use and carry.  CamelBak Groove gives consumers great tasting, freshly filtered water anywhere they go in the only reusable bottles designed and proven to help people stay better hydrated.

SALT LAKE CITY – With supreme confidence that its products will stand up to any test, CamelBak^® is introducing the Got Your Bak^™ Lifetime Guarantee for all bottles, hydration packs, reservoirs and accessories.

SALT LAKE CITY  – More than 20 years after introducing the world's first hydration system, CamelBak^® is once again reinventing the way people hydrate on the move. The new CamelBak Antidote™ is a next-generation reservoir that redefines how packs and reservoirs should work together as complete hydration systems.

What started as an IV bag stuffed into a tube sock and sewn onto a cycling jersey has e...