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CAMELBAK ANNOUNCES THE “DITCH DISPOSABLE” EARTH DAY PLEDGE

04.01.2013

PETALUMA, Calif. – CamelBak today announced its “Ditch Disposable 30-Day Pledge” – to spread awareness of the benefits of using a reusable water bottle and encourage consumers to change their hydration habits, and promote sharing of this message during a period of high receptiveness to sustainable messaging.

“We hope to help consumers create hydration habits that are healthy for them and healthy for the planet,” said CamelBak CMO Chris Strain. By going ‘disposable-free’ for 30...

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