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CamelBak Introduces eddy™, a Fresh Take on the Industry’s Best Selling Water Bottle
03.20.12

PETALUMA, Calif. – CamelBak® introduces eddy, the newest water bottle from the hydration leaders. The spill-proof, BPA-Free CamelBak eddy makes it even easier to stay hydrated on the go.

An eddy is a current of water running contrary to the main current – and the CamelBak eddy will act as a counter-current to help eliminate single-use plastic bottles from the planet.

eddy not only improves flow rate, delivering more water faster with the addition of a larger, easy to clean stem tube and straw, but a redesigned one-piece silicone Big Bite™ Valve and thumb tab make eddy durable and easy to grip. A shielded vent valve also helps protect against dirt and leaks.

“A lot of people would leave well enough alone if they had the No. 1-selling water bottle in the market, but that’s not our style,” said Chris Strain, Vice President and Chief Marketing Officer at CamelBak. “We’re obsessed with finding new and better ways to help people hydrate, and eddy represents our willingness to take risks and our dedication to developing the very best products.”

eddy comes in three different sizes and has a new cap, new bottle shape and an energetic new color palette, including charcoal, clear, dusty rose, grass, navy, plum, raspberry, silver blue and sunset. eddy is available nationwide with suggested retail prices of $14 (.6L), $15 (.75L) and $16 (1L).

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