As you may know, in the wake of the recent tragic shooting at a Florida school, there have been calls on social media for a boycott of CamelBak products because of its association with Vista Outdoor, a company that also owns separate businesses in the shooting sports industry. A major concern for the boycott centers around the incorrect assumption that the purchase of any of our products may support a cause that does not fit the mission/values of our brand. That is not the case. Our brand falls within the Outdoor Products segment of our company, which operates separately from Vista Outdoor’s Shooting Sports segment. Since 1989, CamelBak has been committed to forever changing the way people hydrate and perform. Our passion and love for the outdoors is unchanged. We are deeply committed to the individuals and communities we serve and we proudly partner with organizations to promote the enjoyment of the outdoors.
We recognize, support and respect the right of every individual to decide for themselves what brands they will purchase based on whatever criteria they believe are important. As we drive to make positive change, it is our hope that you stand by our nearly 30-year reputation as we maintain our promise to obsess on what we make, how we make it, and the way it impacts people’s lives and the environment.