OUR MISSION
To continuously reinvent outdoor hydration and carry solutions that empower an active lifestyle.
OUR VALUES
WE ARE INVENTORS
We pioneered hands-free hydration and introduced the first BPA-free bottles to the world. We crave challenge and answer with innovation.
BETTER IS NOT ENOUGH
We're driven by the ever-changing needs of our tribe and push to be the first to meet them. We get excited about solving problems and taking on seemingly impossible challenges.
REMEMBER THE WHY
We are obsessive about what we make, how it's made and for whom we make it. We care about the way our products impact people and the environment. We understand our consumer, and our designs are deeply connected to market insights.
WE ARE INSPIRED
Our consumer, our customer and our colleagues are fuel to to the fire. We do what we do because of them.
WE'VE GOT YOUR BAK
Got Your Bak™ isn't just a group of words to us. It's a culture. It's a state of mind. It's who we are. That's why we put our products through the most rigorous testing in the industry. We want to make sure that product failures happen in the lab, not in the field.
GOT YOUR BAK