Welcome to Whiskey Row
The Whiskey Off-Road is a triple threat: the event combines a three-day party, an amateur mountain bike race, and an elite competition into one weekend in Prescott, Arizona. The race is named after Prescott’s famed “Whiskey Row”— a saloon-lined stretch of South Montezuma Street. The centerpiece of the event is a 50-mile race that takes riders through some of the area’s best scenery as they compete on everything from paved trail to jeep roads and singletrack. According to veteran riders, the race features every possible type of terrain—except for flat ground.
Unlike other event organizers, the folks at Epic Rides are focused on culture just as much as competition—they want to make each event an all-around celebration of mountain biking. In addition to the elite competition, each weekend features some shorter events that are accessible to people who are new to the sport, plus concerts and parties for spectators who aren’t there to race.
Epic Rides founder Todd Sadow attributes this laid-back, all-inclusive atmosphere to the event’s success—since the Whiskey appeals to a bigger group of people, it’s able to attract sponsorship dollars from companies outside of the traditional bike industry. That sponsorship money translates into a $30,000 cash purse that draws elite riders from all over the country. The prize money is also split equally between male and female riders, since both groups train equally hard.
CamelBak Proto Team rider Nate Cain (AKA 6’8” Nate) rode the Whiskey Off-Road this year, and we couldn’t think of a better ambassador for the race. He walked away from an office job to devote himself to bikes full-time, but he’s motivated by a love for the sport rather than desire for competitive glory.
- CamelBak Story by Kate Worteck