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CamelBak® Announces KickBak for a Cause in Partnership with PeopleForBikes


Company Launches KickBak™ Stainless Vacuum Insulated Tumbler

PETALUMA, Calif. (January 10, 2017) – Hot coffee on the way to work… Check! A cold one after a long ride… No problem! Meet KickBak™ Stainless Vacuum Insulated Tumbler, the newest addition to the CamelBak Thermal Collection. With KickBak in hand, no matter what’s outside, your beverage is always the right temperature on the inside. The 18/8 stainless steel vacuum insulated vessel keeps beverages cold for 8 hours and hot for 4 hours—all without any condensation.

CamelBak will donate $1 from the sale of every KickBak to non-profit PeopleForBikes as an ode to the company’s roots in the bike community. PeopleForBikes connects millions of individuals to form a single, powerful voice to advocate for bike riders of all types. In collaboration with city, state and national decision makers PeopleForBikes works to encourage investments in bicycling that make communities better places to live and work. “CamelBak was an idea born on a bike, so it only made sense that we create a special program to support our friends at PeopleForBikes,” said Jeremy Galten, Vice President of Product, CamelBak. “We support their cause and strongly believe in getting more people on bikes.”

Available in 20oz. or 30oz. vessels, KickBak hits stores in January 2017 with an MSRP of $29 and $37, respectively. The tumbler features a dual flip lid with a large opening for cold drinks like water or beer and a small opening for warm beverages like coffee or tea. KickBak is designed to fit in most cup holders and comes in an array of colors, including a version with the PeopleForBikes’ “smiling bike” logo.

KickBak joins the CamelBak Thermal Collection which includes other products like Chute Stainless Vacuum Insulated, eddy Stainless Vacuum Insulated, Forge Vacuum and Forge Divide. Like all CamelBak products, KickBak Stainless Vacuum Insulated is covered by the CamelBak Got Your Bak™ Lifetime Guarantee.

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